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Systematic Real Estate Marketing Strategies: A 14-Step Sales Enhancement Plan
- Systematic Real Estate Marketing: A comprehensive 14-step plan to enhance real estate marketing effectiveness and convert available properties❓ into leads and sales. It’s based on scientific marketing principles and real estate market data, transforming random marketing efforts into an integrated, repeatable, and measurable system.
- Why Systematic Marketing is Necessary: It increases property awareness, generates leads, improves brand image, accelerates sales, and enhances ROI.
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The 14-Step Plan: Based on direct marketing, digital marketing, and marketing psychology.
- Staging and pricing❓ Strategies:
- Staging: Prepares the property for sale by cleaning, repairing, rearranging furniture, and adding aesthetic touches. Based on the “Sensory Perception” principle. Well-staged properties can sell faster and at a 6-10% higher price.
- Pricing: Sets the appropriate price based on location, size, specifications, and market conditions. Relies on the “Price Elasticity of Demand” principle. The formula is Elasticity = (% Change in Quantity Demanded) / (% Change in Price). Comparable Market Analysis (CMA) can be used.
- “For Sale” Sign, Rider Signs, and Directional Signs: Uses signs with contact information, based on the “Mere-Exposure Effect” principle.
- Tube or Box with Flyers and Distribution of Flyers in Neighborhood: Distributes detailed property information, based on “Direct Marketing” principle.
- Flyers in House/Home Book/Comment Cards: Provides flyers within the property and a home book for visitor information and feedback, based on “Experiential Marketing”.
- MLS (Multiple Listing Service): A central database of properties, based on “Information Aggregation”.
- Web Listings with Virtual Tour: Creates a webpage with detailed information, photos, and a virtual tour, based on “Digital Marketing” and “User Experience (UX)”. Search Engine Optimization (SEO) is used.
- House Featured in “Marketing Vehicle” (calendar, etc.): Showcases the property in calendars, magazines, etc., based on “Integrated Marketing Communications (IMC)”.
- Open House Program: Organizes open house events, based on “Interactive Marketing”.
- E-mail/Fax/Voice Broadcast (with your web address): Uses electronic communication, based on “Permission Marketing”.
- Track Showings/Collect Feedback: Tracks showings and collects feedback, based on “Customer Relationship Management (CRM)”.
- Target Marketing: Targets specific customer segments, based on “Market Segmentation”.
- Weekly Seller Updates: Provides sellers with reports on property performance, based on “Transparency”.
- Property Caravans: Organizes property tours for real estate agents, based on “Word-of-Mouth Marketing”.
- Creative Marketing Ideas (10K, Cable show, etc.): Uses innovative marketing approaches, based on “Viral Marketing”.
* Interactive Voice Response Systems (IVR): Allows recording of property descriptions for potential customers to listen to anytime. Each property gets a unique phone number placed on marketing materials. Callers’ phone numbers are recorded and sent to the marketing team for follow-up.
* Benefits of IVR: Consumer convenience, quality leads, improved customer service (24/7 availability), increased productivity, ROI (10-20% conversion to sales), and information tracking.
* Recording Voice Ads: Record ads quickly, use a pleasant voice, include the address, city, number of rooms/bathrooms, area, key features, school information, neighborhood information, and website URL (excluding pricing).
* Call Tracking: IVR systems provide call activity reports to identify lead sources.
* Conclusion: The 14-step plan is a roadmap for success, enabling real estate marketers to increase awareness, generate leads, improve brand image, accelerate sales, and enhance ROI.
- Staging and pricing❓ Strategies:
Chapter Summary
This chapter of the “Advanced Real Estate marketing❓ Strategies” course focuses on the importance of systematic marketing of listed properties to increase sales and achieve specific financial goals. Effective marketing of each listed property generates more potential clients, even after the property is sold. A successful real estate agent aims to maintain a continuous flow of inquiries and leads.
The chapter presents a 14-step plan for systematic real estate marketing. The steps include: 1. Preparation and pricing❓ strategies; 2. “For Sale” signs and directional signs; 3. Distributing flyers in the neighborhood; 4. Flyers inside the property/house book/comment cards; 5. MLS (Multiple Listing Service) system; 6. Listing the property online with a virtual tour; 7. Displaying the property in various marketing media; 8. Open house program; 9. Email/fax/podcast; 10. Tracking viewings/collecting feedback; 11. Targeted marketing; 12. Weekly updates for the seller; 13. Real estate exhibitions; 14. Creative marketing ideas.
The chapter recommends using an Interactive Voice Response (IVR) system. The system allows recording detailed information about each property and making it available❓❓ to potential buyers by phone 24/7. Callers’ phone numbers are captured and sent to the team for immediate follow-up.
Following all 14 steps in the marketing plan is important for achieving the best results and increasing sales. Neglecting any step may negatively affect marketing effectiveness. The IVR system is a tool for generating qualified leads, improving customer service, and increasing productivity.
Real estate agents who follow the systematic marketing plan and integrate it with an IVR system can achieve a significant increase in sales and revenue, improve customer service, improve efficiency, and measure marketing effectiveness.
